In other words, these four Objectives described “business as usual” - nothing much different than what would be happening on any given day for her team.Īs she refined, she landed on these Objectives:
Check in regularly with the Sales Director.When considering possible Objectives, the Marketing Director jotted down the following possible Objectives: OKRs describe where we want to be, not where we currently are.Ĭonsider this example when making sure your Objectives are not “business as usual.”Ī marketing team at a software company is responsible for delivering new leads to their sales team.
